diff --git a/deployment/base/master-worker-combined/master-worker-daemonset.yaml b/deployment/base/master-worker-combined/master-worker-daemonset.yaml
index b4b715ca8..e13c925ce 100644
--- a/deployment/base/master-worker-combined/master-worker-daemonset.yaml
+++ b/deployment/base/master-worker-combined/master-worker-daemonset.yaml
@@ -17,7 +17,7 @@ spec:
       tolerations: []
       containers:
       - name: nfd-master
-        image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+        image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
         imagePullPolicy: IfNotPresent
         livenessProbe:
           exec:
@@ -33,7 +33,7 @@ spec:
         command:
         - "nfd-master"
       - name: nfd-worker
-        image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+        image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
         imagePullPolicy: IfNotPresent
         command:
         - "nfd-worker"
diff --git a/deployment/base/master/master-deployment.yaml b/deployment/base/master/master-deployment.yaml
index 54e1f47c1..c89e6fd64 100644
--- a/deployment/base/master/master-deployment.yaml
+++ b/deployment/base/master/master-deployment.yaml
@@ -18,7 +18,7 @@ spec:
       tolerations: []
       containers:
         - name: nfd-master
-          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
           imagePullPolicy: IfNotPresent
           livenessProbe:
             exec:
diff --git a/deployment/base/topologyupdater-daemonset/topologyupdater-daemonset.yaml b/deployment/base/topologyupdater-daemonset/topologyupdater-daemonset.yaml
index 706b6cce6..ab181dd54 100644
--- a/deployment/base/topologyupdater-daemonset/topologyupdater-daemonset.yaml
+++ b/deployment/base/topologyupdater-daemonset/topologyupdater-daemonset.yaml
@@ -17,7 +17,7 @@ spec:
       serviceAccount: nfd-topology-updater
       containers:
         - name: nfd-topology-updater
-          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
           imagePullPolicy: IfNotPresent
           command:
             - "nfd-topology-updater"
diff --git a/deployment/base/worker-daemonset/worker-daemonset.yaml b/deployment/base/worker-daemonset/worker-daemonset.yaml
index 597d3a56f..4f351409b 100644
--- a/deployment/base/worker-daemonset/worker-daemonset.yaml
+++ b/deployment/base/worker-daemonset/worker-daemonset.yaml
@@ -16,7 +16,7 @@ spec:
       dnsPolicy: ClusterFirstWithHostNet
       containers:
         - name: nfd-worker
-          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
           imagePullPolicy: IfNotPresent
           command:
             - "nfd-worker"
diff --git a/deployment/base/worker-job/worker-job.yaml b/deployment/base/worker-job/worker-job.yaml
index e82fe4720..21f2d39e0 100644
--- a/deployment/base/worker-job/worker-job.yaml
+++ b/deployment/base/worker-job/worker-job.yaml
@@ -26,7 +26,7 @@ spec:
                       - nfd-worker
       containers:
         - name: nfd-worker
-          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
           imagePullPolicy: IfNotPresent
           command:
             - "nfd-worker"
diff --git a/deployment/helm/node-feature-discovery/Chart.yaml b/deployment/helm/node-feature-discovery/Chart.yaml
index e2716ae9f..8faa60016 100644
--- a/deployment/helm/node-feature-discovery/Chart.yaml
+++ b/deployment/helm/node-feature-discovery/Chart.yaml
@@ -1,5 +1,5 @@
 apiVersion: v2
-appVersion: v0.10.0
+appVersion: v0.10.1
 description: |
   Detects hardware features available on each node in a Kubernetes cluster, and advertises
   those features using node labels.
diff --git a/deployment/overlays/prune/master-job.yaml b/deployment/overlays/prune/master-job.yaml
index 1996e2041..62f0a3439 100644
--- a/deployment/overlays/prune/master-job.yaml
+++ b/deployment/overlays/prune/master-job.yaml
@@ -15,7 +15,7 @@ spec:
       tolerations: []
       containers:
         - name: nfd-master
-          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+          image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
           imagePullPolicy: IfNotPresent
           command:
             - "nfd-master"
diff --git a/docs/_config.yml b/docs/_config.yml
index f667696ec..8b6f4806c 100644
--- a/docs/_config.yml
+++ b/docs/_config.yml
@@ -55,7 +55,7 @@ scss: |
 # Release is the full released version number. Used to make external links to
 # point to the correct blobs in the Github repo. This is also the version shown
 # in the sidebar (top left corner of the page)
-release: v0.10.0
+release: v0.10.1
 
 # Container image which to point to in the documentation
-container_image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.0
+container_image: k8s.gcr.io/nfd/node-feature-discovery:v0.10.1
diff --git a/test/e2e/node_feature_discovery.go b/test/e2e/node_feature_discovery.go
index 4ac934d52..3ec2c340c 100644
--- a/test/e2e/node_feature_discovery.go
+++ b/test/e2e/node_feature_discovery.go
@@ -47,7 +47,7 @@ import (
 
 var (
 	dockerRepo    = flag.String("nfd.repo", "k8s.gcr.io/nfd/node-feature-discovery", "Docker repository to fetch image from")
-	dockerTag     = flag.String("nfd.tag", "v0.10.0", "Docker tag to use")
+	dockerTag     = flag.String("nfd.tag", "v0.10.1", "Docker tag to use")
 	e2eConfigFile = flag.String("nfd.e2e-config", "", "Configuration parameters for end-to-end tests")
 	openShift     = flag.Bool("nfd.openshift", false, "Enable OpenShift specific bits")