diff --git a/.github/ISSUE_TEMPLATE/new-release.md b/.github/ISSUE_TEMPLATE/new-release.md
new file mode 100644
index 000000000..5c2985f5d
--- /dev/null
+++ b/.github/ISSUE_TEMPLATE/new-release.md
@@ -0,0 +1,47 @@
+---
+name: New Release
+about: Propose a new release
+title: Release v0.x.0
+assignees: ArangoGutierrez, Ethyling, kad, marquiz, zvonkok
+
+---
+
+## Release Checklist
+<!--
+Please do not remove items from the checklist
+-->
+- [ ] All [OWNERS](https://github.com/kubernetes-sigs/node-feature-discovery/blob/master/OWNERS) must LGTM the release proposal
+- [ ] Verify that the changelog in this issue is up-to-date
+- [ ] For major releases (v0.$MAJ.0), an OWNER creates a release branch with
+      `git branch release-0.$MAJ master`
+- [ ] Prepare `release-0.$MAJ` release branch
+  - [ ] Update the deployment templates to use the new tagged container image:
+        `sed s"|image: .*|image: k8s.gcr.io/nfd/node-feature-discovery:$VERSION|" -i *yaml.template`
+  - [ ] Update quick start instructions in README.md to use $VERSION
+  - [ ] Update version configuration in `docs/_config.yml`:
+        - set `version: $VERSION`
+        - add $VERSION to `versions:` list
+  - [ ] An OWNER runs
+       `git tag -s $VERSION`
+        and inserts the changelog into the tag description.
+  - [ ] An OWNER pushes the release branch with
+        `git push release-0.$MAJ`
+        This will trigger build of the documentation and publish it at https://kubernetes-sigs.github.io/node-feature-discovery/0.$MAJ/
+- [ ] An OWNER pushes the tag with
+      `git push $VERSION`
+      This will trigger prow to build and publish a staging container image
+      `gcr.io/k8s-staging-nfd/node-feature-discovery:$VERSION`
+- [ ] Submit a PR against [k8s.io](https://github.com/kubernetes/k8s.io), updating `k8s.gcr.io/images/k8s-staging-nfd/images.yaml` to promote the container image to production
+- [ ] Wait for the PR to be merged and verify that the image (`k8s.gcr.io/nfd/node-feature-discovery:$VERSION`) is available.
+- [ ] Write the change log into the [Github release info](https://github.com/kubernetes-sigs/node-feature-discovery/releases).
+- [ ] Add a link to the tagged release in this issue.
+- [ ] Update `index.html` in `gh-pages` branch to point to the latest release
+- [ ] Send an announcement email to `kubernetes-dev@googlegroups.com` with the subject `[ANNOUNCE] node-feature-discovery $VERSION is released`
+- [ ] Add a link to the release announcement in this issue
+- [ ] Close this issue
+
+
+## Changelog
+<!--
+Describe changes since the last release here.
+-->
diff --git a/RELEASE.md b/RELEASE.md
deleted file mode 100644
index 592f25e93..000000000
--- a/RELEASE.md
+++ /dev/null
@@ -1,20 +0,0 @@
-# Release Process
-
-The node-feature-discovery code is released on an as-needed basis. The process
-is as follows:
-
-1. An issue is filed to propose a new release with a changelog since the last
-   release. Copy the following checklist into the issue text:
-
-- [ ] All [OWNERS](https://github.com/kubernetes-sigs/node-feature-discovery/blob/master/OWNERS) must LGTM the release proposal.
-- [ ] Update the deployment templates ([master](https://github.com/kubernetes-sigs/node-feature-discovery/blob/master/nfd-master.yaml.template), [worker-daemonset](https://github.com/kubernetes-sigs/node-feature-discovery/blob/master/nfd-worker-daemonset.yaml.template), [worker-job](https://github.com/kubernetes-sigs/node-feature-discovery/blob/master/nfd-worker-job.yaml.template) and [combined](https://github.com/kubernetes-sigs/node-feature-discovery/blob/master/nfd-daemonset-combined.yaml.template))to use the new tagged container image
-- [ ] An OWNER runs `git tag -s $VERSION` and insert the changelog into the tag description.
-- [ ] An OWNER pushes the tag with `git push $VERSION` (this will also build and push a release container image to quay.io).
-- [ ] An OWNER pulls the newly tagged image from quay.io, tags it with `gcr.io/k8s-staging-nfd/node-feature-discovery:$VERSION` and pushes it to `gcr.io/k8s-staging-nfd`
-- [ ] Create a PR against [k8s.io](https://github.com/kubernetes/k8s.io), updading `k8s.gcr.io/images/k8s-staging-nfd/images.yaml` to promote the release image into production.
-- [ ] Wait for the PR to be merged and verify that the image (`k8s.gcr.io/nfd/node-feature-discovery:$VERSION`) is available.
-- [ ] Write the change log into the [Github release info](https://github.com/kubernetes-sigs/node-feature-discovery/releases).
-- [ ] Add a link to the tagged release in this issue.
-- [ ] An announcement email is sent to `kubernetes-dev@googlegroups.com` with the
-   subject `[ANNOUNCE] node-feature-discovery $VERSION is released`. Add a link to the release announcement here.
-- [ ] Close this issue.