diff --git a/nfd-daemonset-combined.yaml.template b/nfd-daemonset-combined.yaml.template
index b01eae99e..b26dbd4df 100644
--- a/nfd-daemonset-combined.yaml.template
+++ b/nfd-daemonset-combined.yaml.template
@@ -57,7 +57,7 @@ spec:
             valueFrom:
               fieldRef:
                 fieldPath: spec.nodeName
-          image: quay.io/kubernetes_incubator/node-feature-discovery:v0.3.0
+          image: <IMAGE_REPO>:<IMAGE_TAG>
           name: nfd-master
           command:
             - "nfd-master"
@@ -66,7 +66,7 @@ spec:
             valueFrom:
               fieldRef:
                 fieldPath: spec.nodeName
-          image: quay.io/kubernetes_incubator/node-feature-discovery:v0.3.0
+          image: <IMAGE_REPO>:<IMAGE_TAG>
           name: nfd-worker
           command:
             - "nfd-worker"
diff --git a/nfd-master.yaml.template b/nfd-master.yaml.template
index 731171dff..ab3d15f76 100644
--- a/nfd-master.yaml.template
+++ b/nfd-master.yaml.template
@@ -60,7 +60,7 @@ spec:
             valueFrom:
               fieldRef:
                 fieldPath: spec.nodeName
-          image: quay.io/kubernetes_incubator/node-feature-discovery:v0.3.0
+          image: <IMAGE_REPO>:<IMAGE_TAG>
           name: nfd-master
           command:
             - "nfd-master"
diff --git a/nfd-worker-daemonset.yaml.template b/nfd-worker-daemonset.yaml.template
index 4c7489cef..5e13233f2 100644
--- a/nfd-worker-daemonset.yaml.template
+++ b/nfd-worker-daemonset.yaml.template
@@ -21,7 +21,7 @@ spec:
             valueFrom:
               fieldRef:
                 fieldPath: spec.nodeName
-          image: quay.io/kubernetes_incubator/node-feature-discovery:v0.3.0
+          image: <IMAGE_REPO>:<IMAGE_TAG>
           name: nfd-worker
           command:
             - "nfd-worker"
diff --git a/nfd-worker-job.yaml.template b/nfd-worker-job.yaml.template
index 581c07e01..e064989a8 100644
--- a/nfd-worker-job.yaml.template
+++ b/nfd-worker-job.yaml.template
@@ -20,7 +20,7 @@ spec:
             valueFrom:
               fieldRef:
                 fieldPath: spec.nodeName
-          image: quay.io/kubernetes_incubator/node-feature-discovery:v0.3.0
+          image: <IMAGE_REPO>:<IMAGE_TAG>
           name: nfd-worker
           command:
             - "nfd-worker"