diff --git a/Makefile b/Makefile
index c8473b734..78f889723 100644
--- a/Makefile
+++ b/Makefile
@@ -2,6 +2,7 @@
 .FORCE:
 
 IMAGE_BUILD_CMD := docker build
+IMAGE_PUSH_CMD := docker push
 
 VERSION := $(shell git describe --tags --dirty --always)
 
@@ -39,3 +40,6 @@ mock:
 
 test:
 	go test ./cmd/... ./pkg/...
+
+push:
+	$(IMAGE_PUSH_CMD) $(IMAGE_TAG)
diff --git a/README.md b/README.md
index f24eb6703..c4a10fb33 100644
--- a/README.md
+++ b/README.md
@@ -611,15 +611,16 @@ attribute in the spec template(s) to the new location
 There are several Makefile variables that control the build process and the
 name of the resulting container image.
 
-| Variable        | Description                          | Default value
-| --------------  | ------------------------------------ | ------------------- |
-| IMAGE_BUILD_CMD | Command to build the image           | docker build
-| IMAGE_REGISTRY  | Container image registry to use      | quay.io/kubernetes_incubator
-| IMAGE_NAME      | Container image name                 | node-feature-discovery
-| IMAGE_TAG_NAME  | Container image tag name             | <nfd version>
-| IMAGE_REPO      | Container image repository to use    | <IMAGE_REGISTRY>/<IMAGE_NAME>
-| IMAGE_TAG       | Full image:tag to tag the image with | <IMAGE_REPO>/<IMAGE_NAME>
-| K8S_NAMESPACE   | nfd-master and nfd-worker namespace  | kube-system
+| Variable        | Description                                  | Default value
+| --------------  | -------------------------------------------- | ----------- |
+| IMAGE_BUILD_CMD | Command to build the image                   | docker build
+| IMAGE_PUSH_CMD  | Command to push the image to remote registry | docker push
+| IMAGE_REGISTRY  | Container image registry to use              | quay.io/kubernetes_incubator
+| IMAGE_NAME      | Container image name                         | node-feature-discovery
+| IMAGE_TAG_NAME  | Container image tag name                     | <nfd version>
+| IMAGE_REPO      | Container image repository to use            | <IMAGE_REGISTRY>/<IMAGE_NAME>
+| IMAGE_TAG       | Full image:tag to tag the image with         | <IMAGE_REPO>/<IMAGE_NAME>
+| K8S_NAMESPACE   | nfd-master and nfd-worker namespace          | kube-system
 
 For example, to use a custom registry:
 ```