diff --git a/.github/ISSUE_TEMPLATE/new-release.md b/.github/ISSUE_TEMPLATE/new-release.md
index 37ac77451..ef10d67cd 100644
--- a/.github/ISSUE_TEMPLATE/new-release.md
+++ b/.github/ISSUE_TEMPLATE/new-release.md
@@ -17,7 +17,7 @@ Please do not remove items from the checklist
         `git branch release-0.$MAJ master`
   - [ ] An OWNER pushes the new release branch with
         `git push release-0.$MAJ`
-- [ ] Run `scripts/prepare-release.sh $VERSION` to turn references to point to the upcoming release
+- [ ] Run `hack/prepare-release.sh $VERSION` to turn references to point to the upcoming release
       (README, deployment templates, docs configuration, test/e2e flags), submit a PR against the release branch
 - An OWNER prepares a draft release
   - [ ] Create a draft release at [Github releases page](https://github.com/kubernetes-sigs/node-feature-discovery/releases)
@@ -40,7 +40,7 @@ Please do not remove items from the checklist
 - [ ] Send an announcement email to `dev@kubernetes.io` with the subject `[ANNOUNCE] node-feature-discovery $VERSION is released`
 - [ ] Add a link to the release announcement in this issue
 - [ ] For a major release (or a point release of the latest major release), update README in master branch
-  - [ ] Update references e.g. by running `scripts/prepare-release.sh $VERSION` but **only** committing README.md, and,
+  - [ ] Update references e.g. by running `hack/prepare-release.sh $VERSION` but **only** committing README.md, and,
         submit a PR
   - [ ] Wait for the PR to be merged
 - [ ] For a major release, create an unannotated *devel* tag in the master branch, on the first commit that gets merged after the release branch has been created (presumably the README update commit above), and, push the tag:
diff --git a/Makefile b/Makefile
index a36c05d08..19f628dca 100644
--- a/Makefile
+++ b/Makefile
@@ -110,7 +110,7 @@ deploy-prune:
 
 
 yamls:
-	@./scripts/kustomize.sh $(K8S_NAMESPACE) $(IMAGE_REPO) $(IMAGE_TAG_NAME)
+	@./hack/kustomize.sh $(K8S_NAMESPACE) $(IMAGE_REPO) $(IMAGE_TAG_NAME)
 
 deploy: yamls
 	kubectl apply -k .
diff --git a/scripts/kustomize.sh b/hack/kustomize.sh
similarity index 100%
rename from scripts/kustomize.sh
rename to hack/kustomize.sh
diff --git a/scripts/prepare-release.sh b/hack/prepare-release.sh
similarity index 100%
rename from scripts/prepare-release.sh
rename to hack/prepare-release.sh