diff --git a/pkg/policyviolation/builder.go b/pkg/policyviolation/builder.go
index e886f819f5..647dcbfacd 100644
--- a/pkg/policyviolation/builder.go
+++ b/pkg/policyviolation/builder.go
@@ -26,8 +26,11 @@ func newPvBuilder(dclient *client.Client) *pvBuilder {
 	return &pvb
 }
 func (pvb *pvBuilder) generate(info Info) []kyverno.PolicyViolation {
+	// https://github.com/nirmata/kyverno/issues/535
 	var owners []kyverno.ResourceSpec
-	if !info.Blocked {
+	// get the owners if the resource is blocked or
+	// the resource does not have a name assigned yet(uses generateName)
+	if info.Blocked || info.Resource.GetName() == "" {
 		// get resource owners
 		owners = GetOwners(pvb.dclient, info.Resource)
 	}