diff --git a/ADOPTERS.md b/ADOPTERS.md
index 0788a9766a..f6f61873c5 100644
--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -49,6 +49,7 @@ The list of organizations that have publicly shared the usage of Kyverno:
 | [Tigera](https://www.tigera.io/) | Kubernetes Policy and Governance |
 | [kubriX platform](kubrix.io) | Policy enforcement and automation of your kubrix platform using GitOps |
 | [OVHcloud](https://www.ovhcloud.com/) | At OVHcloud, we advise our customers to [deploy Kyverno as a policy engine on their Managed Kubernetes (MKS) clusters](https://help.ovhcloud.com/csm/en-gb-public-cloud-kubernetes-install-kyverno?id=kb_article_view&sysparm_article=KB0049839) and we also use it internally to enforce the security of several of our products. |
+| [X3M Ads](https://x3mads.com/) | At X3M Ads, we primarily use Kyverno for mutating resources, such as changing pod images to our internal Harbor registry, managing topology distribution and adding node metadata to pods for improved observability. |
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 | [name](URL) | brief description of how you are using Kyverno | 
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