diff --git a/pkg/controllers/report/aggregate/controller.go b/pkg/controllers/report/aggregate/controller.go
index 66f543c5bc..d5f83c81d2 100644
--- a/pkg/controllers/report/aggregate/controller.go
+++ b/pkg/controllers/report/aggregate/controller.go
@@ -220,7 +220,8 @@ func (c *controller) reconcileReport(ctx context.Context, policyMap map[string]p
 		return reportutils.CreateReport(ctx, report, c.client)
 	}
 	after := reportutils.DeepCopy(report)
-	after.SetLabels(nil)
+	// hold custom labels
+	reportutils.CleanupKyvernoLabels(after)
 	reportutils.SetManagedByKyvernoLabel(after)
 	for _, result := range results {
 		policy := policyMap[result.Policy]
diff --git a/pkg/utils/report/labels.go b/pkg/utils/report/labels.go
index 528b39c359..7e89097106 100644
--- a/pkg/utils/report/labels.go
+++ b/pkg/utils/report/labels.go
@@ -17,6 +17,7 @@ import (
 )
 
 const (
+	LabelDomain = "kyverno.io"
 	//	resource labels
 	LabelResourceHash      = "audit.kyverno.io/resource.hash"
 	LabelResourceUid       = "audit.kyverno.io/resource.uid"
@@ -66,6 +67,15 @@ func PolicyLabel(policy kyvernov1.PolicyInterface) string {
 	return PolicyLabelPrefix(policy) + policy.GetName()
 }
 
+func CleanupKyvernoLabels(obj metav1.Object) {
+	labels := obj.GetLabels()
+	for key := range labels {
+		if strings.Contains(key, LabelDomain) {
+			delete(labels, key)
+		}
+	}
+}
+
 func SetManagedByKyvernoLabel(obj metav1.Object) {
 	controllerutils.SetLabel(obj, kyvernov1.LabelAppManagedBy, kyvernov1.ValueKyvernoApp)
 }