diff --git a/go.sum b/go.sum
index 89faae839f..fd7a05cec8 100644
--- a/go.sum
+++ b/go.sum
@@ -744,6 +744,7 @@ github.com/sirupsen/logrus v1.2.0/go.mod h1:LxeOpSwHxABJmUn/MG1IvRgCAasNZTLOkJPx
 github.com/sirupsen/logrus v1.4.2/go.mod h1:tLMulIdttU9McNUspp0xgXVQah82FyeX6MwdIuYE2rE=
 github.com/sirupsen/logrus v1.6.0 h1:UBcNElsrwanuuMsnGSlYmtmgbb23qDR5dG+6X6Oo89I=
 github.com/sirupsen/logrus v1.6.0/go.mod h1:7uNnSEd1DgxDLC74fIahvMZmmYsHGZGEOFrfsX/uA88=
+github.com/sirupsen/logrus v1.7.0 h1:ShrD1U9pZB12TX0cVy0DtePoCH97K8EtX+mg7ZARUtM=
 github.com/sirupsen/logrus v1.7.0/go.mod h1:yWOB1SBYBC5VeMP7gHvWumXLIWorT60ONWic61uBYv0=
 github.com/skyrings/skyring-common v0.0.0-20160929130248-d1c0bb1cbd5e/go.mod h1:d8hQseuYt4rJoOo21lFzYJdhMjmDqLY++ayArbgYjWI=
 github.com/smartystreets/assertions v0.0.0-20180927180507-b2de0cb4f26d/go.mod h1:OnSkiWE9lh6wB0YB77sQom3nweQdgAjqCqsofrRNTgc=
diff --git a/pkg/generate/generate.go b/pkg/generate/generate.go
index 44f5a57c05..32bb79f4b6 100644
--- a/pkg/generate/generate.go
+++ b/pkg/generate/generate.go
@@ -411,16 +411,14 @@ func applyRule(log logr.Logger, client *dclient.Client, rule kyverno.Rule, resou
 			label["policy.kyverno.io/synchronize"] = "disable"
 		}
 
-		if rule.Generation.Synchronize {
-			logger.V(4).Info("updating existing resource")
-			newResource.SetLabels(label)
-			_, err := client.UpdateResource(genAPIVersion, genKind, genNamespace, newResource, false)
-			if err != nil {
-				logger.Error(err, "failed to update resource")
-				return noGenResource, err
-			}
-			logger.V(2).Info("updated target resource")
+		logger.V(4).Info("updating label in existing resource")
+		newResource.SetLabels(label)
+		_, err := client.UpdateResource(genAPIVersion, genKind, genNamespace, newResource, false)
+		if err != nil {
+			logger.Error(err, "failed to update resource")
+			return noGenResource, err
 		}
+		logger.V(2).Info("updated target resource")
 	}
 
 	return newGenResource, nil